For a very long time, Stella McCartney has been at the forefront of the sustainable fashion movement. However, despite a flurry of climate promises from businesses in recent years, overall sector transformation has remained sluggish. In reality, according to data from the United Nations Fashion Charter, just 15% of its signatories—those that are most dedicated to taking environmental action—are on schedule to follow the 1.5 degrees Celsius course outlined by the Paris Agreement. From her home in Wiltshire, the designer tells Vogue through Zoom, “Greenwashing is a term for a reason. Our industry is incredibly skilled at public relations and at making things appear different from what they actually are.
For the designer, who is an active advocate for animal rights, working to manage her eponymous company in a sustainable manner