In 2022, search interest for ‘Thailand trip’ grew by over 90 per cent and for ‘Europe trip’ by more than 50 per cent
In New Delhi: In its “Year in Search 2022” report, released by Google on Thursday, it was noted that last year, searches for “international vacation” nearly “doubled to expand at 80%” in the nation.
In a statement, the internet giant claimed that Indians are using search to achieve a balance between online convenience and in-person experiences as they “emerge from Covid-19 confident of their digital skills.”
In order to make their daily lives simpler and free up time for in-person activities and long-awaited pleasures like travel, live concerts, and dining out, people are turning to digital services like electronic payments and rapid delivery.
Last year, searches for “movie in theatre” increased by 220 percent, while searches for “live concert” and “OTT release” increased by 80 and 385 percent, respectively.
Speaking about athletic events, searches for “cricket match ticket” and “Fifa world cup ticket” increased by 170 and over 140 percent, respectively. Additionally, last year’s searches for “rapid delivery” and “e-wallet” increased by nearly 180% and 40%, respectively.
Businesses must rethink their channel strategies to reduce friction between their online and in-store presences as people become more adept at fusing the ease of digital with the magic of experiential into a continuum, according to Roma Datta Chobey, Senior Director-Digital First Businesses, Google India.
The popularity of searches for “Europe vacation” and “Thailand trip” increased by over 50% and over 90%, respectively, in 2022.
Consumers are becoming more picky about value and are looking for guarantees that the products and services they choose will give quality and dependability at the right price, according to the firm.
It said, “People are improving their financial and economic understanding as seen by the +150% increase in search interest for “fuel price hike” and the +50% increase in search interest for “inflation.”
