Pop singer Justin Bieber lashed out at H&M over clothes featuring the Canadian artist’s image and lyrics, saying the Swedish fashion giant had not obtained his approval.
“The H&M merch they made of me is trash and I didn’t approve it,” Bieber wrote in an Instagram story on Monday, encouraging his 270 million followers not to buy it.
“As with all licenced products and partnerships, H&M followed proper approval procedures,” an H&M spokesperson told Reuters in a written statement.
The world’s second largest fashion retailer’s online store is selling hoodies, t-shirts, and sweatshirts with images of Bieber or quotes from his lyrics, such as “I miss you more than life” from the song “Ghost,” for 79.99 to 349 Danish crowns ($49.8-$114). $1 equals 7.0100 Danish crowns.
